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Service

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Your AEO Growth Partner

Fractional

Leadership

Fractional

Leadership

Fractional

Leadership

Proven

Framework

Proven

Framework

Proven

Framework

[01]

Helping B2B Startups Win in AI Search

Built for founder-led startups ready to build lasting visibility and authority in the age of AI-powered discovery.

[02]

The Problem We’re Solving

The way buyers discover B2B products and services has changed forever.

They’re no longer typing keywords into Google and scrolling through blue links — they’re asking ChatGPT, Perplexity, Claude, and Gemini directly. These AI engines now decide which brands get mentioned, cited, and trusted.

That creates a new visibility gap. Even great companies are invisible inside these AI tools — not because their products are weak, but because their content isn’t structured for how AI actually finds and interprets information.

And while every startup knows they should invest in content, very few know how to:

  • Build a content engine that adapts to how AI models learn and rank information

  • Structure pages so AI tools can actually read, interpret, and cite them

  • Publish and refresh consistently — without losing your brand’s voice or authenticity


At the same time, the AI landscape is evolving every month. Keeping up while running your business isn’t realistic. That’s where Butterflowy comes in — we build and operate your entire AEO content execution system, ensuring your brand stays visible, discoverable, and trusted across both Google and AI search.

The truth: In the next two years, your visibility in AI search already shapes how buyers perceive your credibility. If you’re not part of the conversation today, you’re invisible tomorrow.

[1.1]

Who It’s For

Funded B2B startups and consultancies where the founder or GTM lead still drives sales.

Funded B2B startups and consultancies where the founder or GTM lead still drives sales.

Funded B2B startups and consultancies where the founder or GTM lead still drives sales.

Teams that already create content but struggle to turn it into pipeline or visibility inside AI platforms.

Teams that already create content but struggle to turn it into pipeline or visibility inside AI platforms.

Teams that already create content but struggle to turn it into pipeline or visibility inside AI platforms.

Companies that want to stay discoverable as AI becomes the main discovery layer.

Companies that want to stay discoverable as AI becomes the main discovery layer.

Companies that want to stay discoverable as AI becomes the main discovery layer.

Founders who want content that converts and gets surfaced in AI summaries.

Founders who want content that converts and gets surfaced in AI summaries.

Founders who want content that converts and gets surfaced in AI summaries.

Whether you’re starting from scratch or scaling, this system gives your team a durable content foundation that grows with you.

[02]

What Is AEO

(Answer Engine Optimization)?

AEO (Answer Engine Optimization) is how brands stay visible as discovery shifts from search engines to AI assistants. It’s the evolution of SEO — designed for how people actually find and trust answers today. It helps your brand and content get discovered in AI-powered tools like ChatGPT, Claude, Perplexity, and Gemini, where more and more B2B buyers now start their research.

Traditional SEO helps you rank on Google.
AEO helps you become the answer inside AI tools.

AEO-optimized content helps these models:

  • Understand what your company does

  • Cite your content as the authoritative answer

  • Connect your expertise directly to buyer questions


For example, when someone asks:

  • “Best workflow automation tools for SaaS teams”

  • “How to scale B2B lead generation efficiently”

  • “Top AI marketing agencies for startups”


Your company should be the one showing up in those AI answers. That’s what AEO achieves.

[04]

What We Do

(and How We Help You Win)

Butterflowy is your AEO Growth Partner — a done-for-you AEO-content execution team that builds, operates, and scales your AI-search visibility engine.

We do the hard parts for you:

  • Research how your audience searches inside AI tools

  • Structure and optimize your content for discoverability

  • Write, refresh, and publish continuously — without losing your voice

  • Measure visibility signals across Google and AI engines


In short, we make your brand the default answer when your buyers ask questions.

This program works for two main startup profiles:

  1. Newly funded startups with no real content foundation yet — we build your AEO-ready content engine from scratch.


  2. Growth-stage startups with existing content — we modernize, restructure, and scale what you already have for AI discoverability.

[05]

What’s at Stake

Positive Outcomes

You become the default answer when buyers ask AI tools about your space.

You become the default answer when buyers ask AI tools about your space.

You become the default answer when buyers ask AI tools about your space.

Your content drives visibility, credibility, and pipeline growth — not vanity metrics.

Your content drives visibility, credibility, and pipeline growth — not vanity metrics.

Your content drives visibility, credibility, and pipeline growth — not vanity metrics.

Your founder’s expertise becomes structured, discoverable, and scalable.

Your founder’s expertise becomes structured, discoverable, and scalable.

Your founder’s expertise becomes structured, discoverable, and scalable.

Negative Outcomes

Competitors with fresher, structured content dominate AI visibility.

Competitors with fresher, structured content dominate AI visibility.

Competitors with fresher, structured content dominate AI visibility.

Blue-link SEO fades as buyer behavior shifts to AI discovery.

Blue-link SEO fades as buyer behavior shifts to AI discovery.

Blue-link SEO fades as buyer behavior shifts to AI discovery.

The longer you wait, the harder (and more expensive) it becomes to catch up.

The longer you wait, the harder (and more expensive) it becomes to catch up.

The longer you wait, the harder (and more expensive) it becomes to catch up.

[06]

What

You Get

(Results Typically Compound After 4–6 Months)

AEO + SEO Foundation

  • Metadata, FAQ blocks, and schema markup for AI snippet formats

  • Keyword + entity mapping aligned to B2B buyer intent

  • Topic clustering and internal-link optimization

  • Competitor benchmarking for AEO visibility

AEO + SEO Foundation

  • Metadata, FAQ blocks, and schema markup for AI snippet formats

  • Keyword + entity mapping aligned to B2B buyer intent

  • Topic clustering and internal-link optimization

  • Competitor benchmarking for AEO visibility

AEO + SEO Foundation

  • Metadata, FAQ blocks, and schema markup for AI snippet formats

  • Keyword + entity mapping aligned to B2B buyer intent

  • Topic clustering and internal-link optimization

  • Competitor benchmarking for AEO visibility

Content Engine

  • 6 monthly content outputs — 4 new articles plus 2 refreshes or repurposed pieces.

  • AI-optimized outlines structured for visibility and rich-answer snippets (FAQs).

  • CMS-ready or auto-publish delivery

  • Editorial QA to maintain brand voice, authority, and authenticity

Content Engine

  • 6 monthly content outputs — 4 new articles plus 2 refreshes or repurposed pieces.

  • AI-optimized outlines structured for visibility and rich-answer snippets (FAQs).

  • CMS-ready or auto-publish delivery

  • Editorial QA to maintain brand voice, authority, and authenticity

Content Engine

  • 6 monthly content outputs — 4 new articles plus 2 refreshes or repurposed pieces.

  • AI-optimized outlines structured for visibility and rich-answer snippets (FAQs).

  • CMS-ready or auto-publish delivery

  • Editorial QA to maintain brand voice, authority, and authenticity

Content Management & Reporting

  • Monthly content strategy and publishing calendar

  • Centralized content log + dashboard

  • End-of-month visibility report (AI citations, velocity, and next steps)

Content Management & Reporting

  • Monthly content strategy and publishing calendar

  • Centralized content log + dashboard

  • End-of-month visibility report (AI citations, velocity, and next steps)

Content Management & Reporting

  • Monthly content strategy and publishing calendar

  • Centralized content log + dashboard

  • End-of-month visibility report (AI citations, velocity, and next steps)

Ready to accelerate results? Let’s build your content engine for long-term AEO growth.

[08]

Investment Tiers

Scale

(Premium)

Client Price

$8K–$8.5K / mo

Client Price

$8K–$8.5K / mo

Client Price

$8K–$8.5K / mo

Butterflowy Base

$6.4K–$6.8K

Butterflowy Base

$6.4K–$6.8K

Butterflowy Base

$6.4K–$6.8K

Forage Margin

$1.6K–$1.7K (~20%)

Forage Margin

$1.6K–$1.7K (~20%)

Forage Margin

$1.6K–$1.7K (~20%)

Outputs / Focus

10–12 outputs + 2 conversion assets + advanced AI visibility tracking

Outputs / Focus

10–12 outputs + 2 conversion assets + advanced AI visibility tracking

Outputs / Focus

10–12 outputs + 2 conversion assets + advanced AI visibility tracking

Starter

(Launch)

Client Price

$5K / mo

Client Price

$5K / mo

Client Price

$5K / mo

Butterflowy Base

$4K

Butterflowy Base

$4K

Butterflowy Base

$4K

Forage Margin

$1K (20%)

Forage Margin

$1K (20%)

Forage Margin

$1K (20%)

Outputs / Focus

6 outputs (4 new + 2 refresh) + AEO setup + reporting

Outputs / Focus

6 outputs (4 new + 2 refresh) + AEO setup + reporting

Outputs / Focus

6 outputs (4 new + 2 refresh) + AEO setup + reporting

Growth

(Launch)

Client Price

$6.5K–$7K / mo

Client Price

$6.5K–$7K / mo

Client Price

$6.5K–$7K / mo

Butterflowy Base

$5.2K–$5.6K

Butterflowy Base

$5.2K–$5.6K

Butterflowy Base

$5.2K–$5.6K

Forage Margin

$1K–$1.5K (~20%)

Forage Margin

$1K–$1.5K (~20%)

Forage Margin

$1K–$1.5K (~20%)

Outputs / Focus

8–10 outputs + 1 conversion asset + deeper analytics

Outputs / Focus

8–10 outputs + 1 conversion asset + deeper analytics

Outputs / Focus

8–10 outputs + 1 conversion asset + deeper analytics

➡️ 6-month minimum recommended for meaningful, measurable visibility lift.
➡️ No setup fees — everything is built into the retainer.

[09]

Why Invest Now

The faster you adapt, the cheaper it is to win visibility. The slower you move, the more you’ll be leaving money on the table, and spending later rebuilding lost ground.

Adaptability + Velocity = Survival

AI-driven search is evolving monthly. Staying visible means acting early and iterating fast.

Adaptability + Velocity = Survival

AI-driven search is evolving monthly. Staying visible means acting early and iterating fast.

Adaptability + Velocity = Survival

AI-driven search is evolving monthly. Staying visible means acting early and iterating fast.

Structured Data Is the New Design.

Machines don’t care about aesthetics — they care about clarity. We make sure your content is optimized for both humans and machines.

Structured Data Is the New Design.

Machines don’t care about aesthetics — they care about clarity. We make sure your content is optimized for both humans and machines.

Structured Data Is the New Design.

Machines don’t care about aesthetics — they care about clarity. We make sure your content is optimized for both humans and machines.

Quality Has Changed.

For LLMs, quality means clarity, structure, and consistency — not word count.

Quality Has Changed.

For LLMs, quality means clarity, structure, and consistency — not word count.

Quality Has Changed.

For LLMs, quality means clarity, structure, and consistency — not word count.

Momentum Compounds

Every structured post builds cumulative authority.

Momentum Compounds

Every structured post builds cumulative authority.

Momentum Compounds

Every structured post builds cumulative authority.

AI Visibility = Pipeline.

Your next customers are searching through AI, not just Google.

AI Visibility = Pipeline.

Your next customers are searching through AI, not just Google.

AI Visibility = Pipeline.

Your next customers are searching through AI, not just Google.

[07]

Let’s craft a modern marketing strategy that strengthens your leadership presence, aligns efforts with business goals, and allows you to focus on driving growth, innovation, and sustainable success.

[07]

Let’s craft a modern marketing strategy that strengthens your leadership presence, aligns efforts with business goals, and allows you to focus on driving growth, innovation, and sustainable success.

[07]

Let’s craft a modern marketing strategy that strengthens your leadership presence, aligns efforts with business goals, and allows you to focus on driving growth, innovation, and sustainable success.